Subtitle: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
Author: Noah Rothbaum
Price: AU $44.95
Club Price: AU $40.46
Walk into a liquor store today and you'll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty per cent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what's now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
ISBN:
9781427754752
Format:
Hardback Book
Publisher:
Kaplan AEC Education
Published Date:
4/09/2007
Pages:
208
Availability:
In stock at the publisher and usually ships by us in 7 - 10 days. Allow a few extra days for delivery
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