Subtitle: The Business of Doing Business as a Personal Chef
Authors: Candy Wallace & Greg Forte
Price: AU$90.95
Club Price: AU$81.86
This is the definitive guide to a successful career as a professional personal chef. The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense. Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.
Filled with resources rich in detail, this useful and engaging text covers: the evolution of the professional personal chef career path the benefits and disadvantages of various forms of business ownership operating legally writing an effective business plan creating a vision statement, mission statement, and elevator speech for your personal chef business managing and securing finances identifying target markets and revenue streams developing marketing and sales plans and quality customer service and a day in the life of a personal chef. In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs. It includes a complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site, and also offers sample business plans, recipes for menus, forms, and other ...
ISBN:
9780471752196
Format:
Hardback Book
Publisher:
John Wiley and Son
Published Date:
27/03/2007
Pages:
224
Availability:
In stock at the publisher and usually ships by us in 7 - 10 days. Allow a few extra days for delivery
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